Joel Best | Purdeys 'Hummingbird'

This super fun job follows Santa on Christmas Eve delivering presents and enjoying glasses of milk and mince pies while no one has left carrots for Santa's reindeer, Realising that something must be done, Santa makes a pit-stop at a McDonald’s and grabs a sack full of carrots for his hard-working team of flying reindeer, finally turning the reindeer’s frown upside down.

I was responsible for the reindeer's facial rig and expressions as well as texturing, look dev and lighting the 6 different reindeer.

JOEL BEST

Purdey's
'Hummingbird'

Energy as Nature Intended
2019 Campaign

Client

Purdeys

This 30 second full CG commercial features hundreds of hummingbirds flitting around a vibrant and colourful jungle environment. As the birds come together, they reveal a Purdey’s bottle amongst the foliage.

I worked on lighting, shot execution and look development. It was a real challenge to light a vibrant and believable environment and yet still have the Hummingbirds stand out as the hero of the commercial.

Purdey's 'Hummingbird'

Energy as Nature Intended 2019 Campaign

Purdey's
'Hummingbird'

Energy as Nature Intended
2019 Campaign