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© 2019 by Joel Best. 

McDonald's

#ReindeerReady  

2019 Christmas Commercial

VES nominated for Best Animated Character and Best Visual Effects in a Commercial

Client

Mcdonald's, Leo Burnett

This super fun job follows Santa on Christmas Eve delivering presents and enjoying glasses of milk and mince pies while no one has left carrots for Santa's reindeer, Realising that something must be done, Santa makes a pit-stop at a McDonald’s and grabs a sack full of carrots for his hard-working team of flying reindeer.


I was asset lead on this one and was responsible for the reindeer's facial rig and expressions as well as texturing, look development and lighting the 6 different reindeer.

#ReindeerReady
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Below is a making of presentation showing how we built the Reindeer from the ground up with skeleton, muscles and skin. 

Some of the shots in the commercial featured Santa crash landing his sleigh on a London rooftop, meaning we had to create a photo real Digi-double of Santa and key frame animate him for those shots.

I was responsible for the look dev of the Santa asset.

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Below are some early look dev stills of the Reindeer. We were trying to go as photo real as possible at first and then bring in more character as the asset progressed.